How to Become a Successful AMSOIL Dealer - From #1 Dealer Dave Mann

As AMSOIL's #1 Dealer for several years and having achieved the highest rank ever as a Regency Platinum 12-Star Direct Jobber, I'm often asked about what it takes to build a successful AMSOIL dealership. With over 25 years of experience as an AMSOIL dealer and my background as a Ford Motor Company Automotive/Truck Engineer, I've developed unique insights into both the technical and business aspects of this opportunity.

Why I Chose AMSOIL

During my career at Ford, I was searching for premium quality synthetic oil for my vehicles and equipment. My journey with AMSOIL began in 1999 when I made what some considered a bold move – I had a professional sign shop custom make and apply AMSOIL decals and "The First in Synthetics" to the doors and tailgate of my brand new 1999 F350 7.3L dually.

When my parents saw the truck, they were concerned. "You're going to be driving that truck to your job at Ford, what are people going to think, what's management going to think when they see you drive into Ford World Headquarters and the Ford Engineering Center?" they asked. I had just started out and wasn't earning much yet, but I felt a passion and excitement inside me. I knew I had the determination and perseverance to make it work, even though I didn't have a concrete plan yet.

This early experience taught me a valuable lesson: you have to take calculated risks to achieve higher goals, even when the future is uncertain. What matters most is having confidence in yourself and genuine enthusiasm for what you're doing. (From question 6 of my interview with AMSOIL below).

Keys to Success as an AMSOIL Dealer

Focus on Your Passion First

My number one piece of advice for new dealers is to avoid starting too broad. Rather than trying to pursue business in all the numerous vehicle and product categories that AMSOIL offers, focus on what you're most passionate about. Connect with people and businesses through local connections, trade shows, events, races, websites, social media, and group powersport rides that align with your interests.

Build on Your Success

My first big success came from connecting with Ford Power Stroke Diesel enthusiasts. At the time, I had my 1999 F350 7.3L Power Stroke dually (which I still have), and I focused on listening to potential customers, answering their questions, and having technical discussions. Most importantly, I provided useful product, vehicle, and technical information without trying to force sales. This approach helped me gain many loyal customers.

I then built on that success by connecting with Dodge Cummins and Chevy Duramax enthusiasts. Throughout my AMSOIL dealership career, I've continued this approach by reinvesting earnings in new vehicles to keep up with changing technology. I currently use my 2022 F-450 6.7L Power Stroke to connect with customers in the same manner.

Stay Ahead of the Curve

This is a very dynamic business on all fronts – from products and technical aspects to industry trends, competitors, vehicles, equipment, and technology. I work hard to stay ahead by:

• Gathering information daily from multiple sources
• Applying that information to my business objectives
• Assessing what's working and what isn't
• Making continuous adjustments

If I'm not on top of it, other competing products and companies will be. I assess my overall performance at the close of each calendar year (as well as throughout the year) and work with AMSOIL Management to analyze my performance in different categories.

Steps On How to Become an AMSOIL Dealer

The signup process for becoming an AMSOIL Dealer is fairly simple. You'll need to visit AMSOIL's website and fill out the Dealer application. Note: you need to be at least 18 years old to become an AMSOIL Dealer.

You'll be prompted to log in (or register) to their site. Then you'll be asked if you want to signup as an individual or as a legally married couple. Your name, address, email, and phone number will be populated from your profile (which you can edit). And you'll need to also provide your date of birth.

Then you'll be asked how you want to receive your commission funds. You can have AMSOIL add funds to a reloadable VISA debit card through US Bank by providing your SSN. Or you can add a checking or savings account for AMSOIL's direct deposit.

• Click here to fill out the Dealer application and sign the Dealer agreement.
• You'll be charged $49.95 USD ($64.95 CAD) for the Dealer fee. If you plan on getting paid through direct deposit, you’ll also need to provide your bank information.
• After you’ve completed the application, check your email right away for your registration confirmation and access to online tools for new Dealers.
• You’ll receive a Dealer Starter Kit loaded with everything you need to get started, including product samples.
• As a new Dealer, you receive a 10% rebate on your first order if placed within 30 days of registration (no more than $1,000 order).

Building Your AMSOIL Business

Taking the "Ready, Fire, Aim" Approach

I learned from a successful friend/businessman to just get busy working and make necessary adjustments along the way. Too many people spend excessive time planning and never execute because they're trying to make their plan perfect out of fear of failure. Success comes from mastering the "ready, fire, aim" principle.

Connecting with Customers

In my experience, the most effective way to build your business is by being genuinely helpful and knowledgeable rather than focusing solely on sales. I've built my business by:

• Listening to potential customers' needs
• Providing technical expertise without pushing for immediate sales
• Staying current with industry developments
• Maintaining long-term relationships with customers
• Investing in my own equipment to better understand customer needs

Growing Your AMSOIL Business

I prefer to focus on connecting directly with other like-minded people who are passionate about automotive, truck, diesel, heavy equipment, and powersports. This business perfectly integrates with what I love to do - from my early days building mini bikes and go-karts and riding dirt bikes, to my current work with high-performance vehicles and equipment (and still riding dirt bikes, ATVs/UTVs, and side-by-sides).

Another way I've found success with my AMSOIL Dealership is by connecting with other businesses. I've been fortunate enough to work with Commercial, Retail, and Installer Accounts who purchase AMSOIL products in bulk for their own employees, equipment, and customers. Approximately 75% of motorists visit an independent mechanic, quick lube, or other installer for oil changes. That number is expected to increase as vehicles continue to become more difficult to maintain, which is why it's vital for every Dealer to have at least one AMSOIL Installer Account to which he or she can send consumers who don't change their own oil.

Types of installer businesses to focus on working with:

• Full-service garages
• Quick lubes
• Powersports installers
• Specialty service shops

For these businesses, AMSOIL can help boost car count, business reputation, and sales per ticket.

Resources to grow your AMSOIL Dealership with Installer Accounts:

• Installer Program Catalog (G3883): This catalog covers AMSOIL products & services for the installer market. You can share it with prospects and highlight program benefits and pages applicable to the prospect's specific industry.
• Installer Videos: Get access to targeted videos that show the range and performance of AMSOIL products for customers and staff of installer businesses. Installer promotional videos are available for Dealers to download in the Dealer Zone and for Installers to download in the Account Zone.
• Co-Branded Print Center for Installers: Updated, specialized materials are available in the AMSOIL Print Center for installers to purchase for their businesses. Each of these items can be personalized with their own business logo and contact information, and select items are available to accounts free of charge.

Working with Landscaping Businesses

Professional lawn and landscape contractors also present significant opportunities to grow and diversify your Dealership, secure high-volume sales and increase commissions. Late winter/early spring is a great time to approach potential accounts and start a conversation about how AMSOIL products can help them maximize equipment life and profitability.

Outstanding Protection for Two-Stroke Equipment

Internal-combustion engines require a steady supply of air to run properly and produce maximum power. Two-stroke oils with poor detergency properties can allow carbon deposits to build up in the exhaust port and on the spark arrestor screen. Carbon chokes off airflow, which causes the engine to slowly lose power, run poorly, start hard and eventually fail to run altogether.

SABER® Fights Carbon

AMSOIL SABER® Professional 100% Synthetic 2-Stroke Oil (ATP) solves this problem with excellent detergency that fights power-robbing carbon deposits and keeps exhaust ports and spark arrestor screens clean for easy starting and maximum power. In independent testing, SABER Professional mixed at 100:1 provided better performance and fewer carbon deposits than a leading competitor's two-stroke oil mixed at 50:1.

Convenient Package Sizes

Busy crews don't want to waste time calculating how much oil to add to a gas can to achieve the desired mix ratio. AMSOIL SABER Professional is dialed in with 1.5-oz. (44-ml) packs and 2.6-oz (77-ml)., 3.5-oz. (104-ml), 6.4-oz. (189-ml), 8-oz. (237-ml) and 12.8-oz. (379-ml) bottles to simplify mixing fuel. Each bottle size pairs with a particular gas-can size to take the guesswork out of mixing fuel.

Outstanding Protection for Four-Stroke Equipment

Engine dependability is vital to running a profitable business, yet most small-engine oils we've tested are nothing more than re-labeled automotive oils, which are formulated with fuel economy in mind, not durability. That won't cut it. Compared to liquid-cooled automotive engines, small engines run hotter; operate under constant load; generate more oil-damaging contaminants; suffer from neglected maintenance; and are exposed to dirt, rain, snow and other extremes. Simply put, they're far tougher on oil than most people think.

AMSOIL 100% Synthetic Small-Engine Oil

AMSOIL Synthetic Small-Engine Oil (AES, ASE, ASF, SEF) isn't merely a re-badged automotive oil. Instead, we designed it from the ground up specifically for small-engine dependability. Landscape contractors can rest assured their engines are protected even during periods of extended use when there's no time for scheduled maintenance. It's built to solve the problems that plague small engines, including wear, power loss, oil consumption, harmful carbon deposits and stuck rings and valves. It helps landscapers, contractors and other professionals get more work done and save money.

More Premium AMSOIL Products for Landscapers

AMSOIL 20W-50 100% Synthetic Hydrostatic Transmission Fluid (AHF)

• Fights wear for smooth, responsive operation.
• Purpose-built to outperform motor oils.
• Resists high heat and shear.
• Maximizes mower speed and responsiveness.

AMSOIL Semi-Synthetic Bar and Chain Oil (ABC)

• Tacky formula clings to metal surfaces better than other oils.
• Delivers unparalleled lubrication and protection.
• Anti-wear additives extend the life of bar-and-chain applications.
• Ideal for chainsaws.

AMSOIL 100% Synthetic Water-Resistant Grease (GWR)

• Specially formulated for wet-duty performance.
• Excellent water-washout resistance to stay in place longer.
• Exceptional protection from corrosion.
• Outstanding load-carrying and EP performance for heavy and abusive loads.

My Approach to Long-Term Success

I assess my performance at the end of each year and create specific action plans to achieve new goals. This business is constantly evolving, and being successful requires laser focus on all aspects. I continuously build momentum with new goals, objectives, and innovative projects to connect with like-minded enthusiasts.

Even after achieving the highest rank as a Regency Platinum 12-Star Direct Jobber and becoming the #1 AMSOIL Dealer, I maintain the same enthusiasm and work ethic that I started with in 1999. Success in this business comes from genuine passion for the products and industry, combined with consistent effort and adaptability.

Is becoming an AMSOIL Dealer worth it?

I became an AMSOIL Dealer in 1999, in the early days of the internet. I was the first AMSOIL Dealer to become a Regency Platinum 7-Star Direct Jobber, and then a 12-Star Direct Jobber, the highest level ever achieved by any Dealer.

I've seen many changes over the past 25 years, but yes, I still believe that becoming an AMSOIL Dealer is worth it and a great way to make extra income and provide your friends, family, and customers with the highest-quality synthetic oil products on the market.

Benefits of Becoming an AMSOIL Dealer

As an AMSOIL Dealer, you can represent a leading brand in synthetic lubricants. AMSOIL Dealers experience many perks and benefits:

• Purchase AMSOIL products at the lowest price
• No overhead and low startup fee - signup for just $49.95 USD ($64.95 CAD)
• No sales quotas or inventory requirements
• Corporate support and video-based training
• When you sign up as a Dealer from this website, you'll also get access to and support from myself. 

Learn more about becoming an AMSOIL Dealer from this family of Dealers:

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Selling AMSOIL Products

AMSOIL products are sold mostly through independent Dealers: people looking for a full-time business or to earn extra money on the side. For under $50, you can start your own Dealership and put as much or as little time into it as you want.

As an AMSOIL Dealer, you can sell products in many different ways. You're allowed to advertise AMSOIL products online, via your own website, social media, or paid advertising (with restrictions outlined in the Policies and Procedures).

After registering as a Dealer, you'll be assigned a Dealer Number, which you can append to links that point to AMSOIL's website. That way AMSOIL knows what sales and commissions to attribute to you.

How AMSOIL Dealers Make Money

AMSOIL Dealers get paid based on their total monthly team sales and according to the Profit Tier Schedule. This schedule separates Dealers by minimum monthly total team sales (team sales being you and the Dealers you've brought in).

Tier 2 starts at $1,500 minimum, Tier 3 at $3,000, and Tier 4 at $5,000. To qualify for Tiers 2, 3, and 4, you must have a minimum of $500 personal sales for that month.

Along with getting paid on a commission basis, you can also get assigned customer directly from AMSOIL. New customers who purchase AMSOIL products online and who do not already have a servicing Dealer are assigned a Dealer.

You can receive assigned customers by becoming Customer Certified.

To become Customer Certified, you must:

1. Complete Customer Basic Training (A video-based course found in the AMSOIL Dealer Zone. Download the Android app here, or for iOS here).
2. Register two new qualified customers annually in your first two years as a Dealer, then register four qualified customers annually after those first two years to maintain your certification.

What is a qualified customer?

A qualified customer is an AMSOIL Preferred Customer, retail account, commercial account, or sponsored Dealer who buys at least $100 worth of AMSOIL products (according to US wholesale value) within 12 months of registering.

The more qualified customers you bring in, the more customer-assignment pool entries you receive. After becoming Customer Certified, AMSOIL estimates you could be assigned anywhere from 15-18 new customers annually. After registering at least 12 qualified customers, your new customers assigned from AMSOIL doubles, then triples at 20, quadruples at 28, and quintuples at 36.

To learn more about AMSOIL Dealer compensation, visit AMSOIL's website and checkout their Potential Monthly Earning calculator here.

Can you sell AMSOIL products on Amazon?

No, dealers are not permitted to sell, advertise, or post prices of AMSOIL products or memberships on online marketplaces, auction sites, or classified sites (including Amazon, eBay, and Craigslist, for example). Instead, you can direct customers to order products on AMSOIL's website using your Dealer referral number (or "ZO" code) so you can earn a commission from their sales. You can direct customers to the AMSOIL website however you'd like, from your own website, social media profiles, YouTube videos, paid advertising, etc.

Full AMSOIL Interview with #1 Dealer - Dave Mann

I've been the #1 raked AMSOIL Dealer for several years, asked a series of interview questions by AMSOIL to help support other AMSOIL Dealers. The questions and my answers are found below:

1) What made me decide to focus on personal group sales?

I prefer to focus on connecting directly with other like-minded people that are passionate automotive, truck, diesel, heavy equipment and power sports enthusiasts.

2) What do you like best about the dealer opportunity?

There are a multitude of things that I like about the Amsoil opportunity. One of the best is that this business is my passion. This is what I enjoy doing so much so that even though it is a lot of work it doesn't seem like work.

It all fits in with what I have been doing most of my life from when I was a kid building mini bikes and go karts, riding and racing dirt bikes to buying my first Mustang and Broncos when I was 15 and rebuilding and restoring them, working on a farm gaining experience maintaining and repairing equipment, going to college to become an Automotive and Mechanical Engineer, getting a job at Ford Motor Company to becoming an AMSOIL dealer and working my business every day with passion and enthusiasm and never becoming complacent. It all integrates perfectly with what I love to do.

3) What do you do to keep your business growing in a changing marketplace?

I work very hard to stay ahead of the curve by gathering information on a daily basis from a multitude of different sources, apply that information to my business objectives, assess how well it is working or not working and make adjustments accordingly. I do this every day, it's a continuous process, this is a very dynamic business on all fronts from product, technical, industry, competitors, vehicles, equipment, technology etc. If I’m not on top of it, other competing products and companies will be.

4) Are there any obstacles you have had to overcome that have kept you at the top of the game?

Yes, there were many obstacles. I assess my overall performance at the close of each calendar year (as well as throughout the year) and contact AMSOIL Management with questions and they provide me a detailed analysis of my performance in different categories.

I analyze the data and information, use it to compile an action list to begin working on in order to achieve my goals for the current year. I start working to achieve those goals and as I see the results of my work take shape I keep the throttle pinned in order to keep growing and building.

Then I continuously build on that momentum with a new set of goals, objectives and new innovative projects to connect with like-minded passionate vehicle, equipment and powersports enthusiasts. This is a constantly evolving business, things change day to day and in order to be a successful AMSOIL Dealer one must be laser focused on all aspects of the business.

5) What was your first big success with AMSOIL?

My first big success was connecting with Ford Power Stroke Diesel enthusiasts since at the time I had a 1999 F350 7.3L Power Stroke dually (which I still have) and through listening to potential customers, answering their questions, having technical discussions, providing them useful product, vehicle and technical information without trying to sell them anything I gained a lot of loyal customers.

I then built on that by connecting with Dodge Cummins and Chevy Duramax enthusiasts. I've continued to do that throughout my AMSOIL Dealership career by investing my earnings in new trucks along the way to keep up with changing technology. I currently have a 2022 F-450 6.7 L Power Stroke that I am using to connect with customers in the same manner. I also apply the same methodology to my enthusiasm for powersports activities, trail building, dirt biking, ATV, SxS and snowmobiling.

6) Have you gotten any advice that has motivated or helped you become successful with Amsoil?

When I got my brand new 1999 F350 7.3L dually the first thing I did was take it to a professional sign shop and they custom made and applied my business info, AMSOIL decals and "The First in Synthetics" to the doors and tailgate.

My parents saw the truck and asked what are you doing. You're going to be driving that truck to your job at Ford, what are people going to think, what's management going to think when they see you drive into Ford World Headquarters and the Ford Engineering Center and park in the lot with your coworkers and management. What are you going to do if this doesn't work?  

I had just started out and I wasn't earning much yet but I could feel the passion and excitement inside me that I knew I had the determination and perseverance to do whatever I had to do to achieve success and told my parents don't worry, I'm going to make it work even though I didn't really have a plan yet. The key thing that I learned through this is you have to take a risk (calculated risk) to get to higher achievements and you have to take that risk when you're not sure what the future holds and there are no guarantees of anything but you have the confidence in yourself and the passion and enthusiasm and enjoy what you are doing to ensure that you are successful.  

I learned from a successful friend/businessman to just get busy working and make necessary adjustments along the way and that is just what I did, and still do when I try new things. Too many people spend too much time planning and never execute their plan because they are too busy trying to make their plan perfect because they are afraid to fail. Mastering the  “ready, fire, aim” principle is where success is achieved.  

7) What is the one piece of advice you would give to a dealer who is just starting out?

My number one piece of advice for new AMSOIL Dealers is to start small. Rather than starting out too broad by trying to go after business in all the numerous vehicle and product categories that AMSOIL offers, focus on what you are most passionate about what you're interests are and connect with those people and businesses through local connections, trade shows, events, races, websites, social media, group powersport rides, etc.  

That's the first question I always ask new dealers when they ask me for advice on how to get started is asking them the question: "What are you interested in?", and once they explain to me what their interests are and I can point them in the right direction to get started by providing more specific information as to exactly how to go about achieving the results they desire in the particular area that they are interested in. Once they achieve their goals and their business starts growing then they can expand to other areas more successfully.

Become An AMSOIL Dealer Today

Ready to start your AMSOIL Dealership? Fill out the application and begin building your successful business today.

Have questions about the AMSOIL Dealer program? Head over to the contact page, fill out the form, and I'll get back to you promptly.

Glossary of Terms

Product profit values: Each AMSOIL product has defined profit values. Profit values do not change according to customer type (retail, commercial, Preferred Customer, Dealer, online/catalog).

Profit Tier Schedule: Schedule that defines monthly sales volumes required to achieve higher product profit tiers.

US wholesale price: The basis used to calculate all levels in the Profit Tier Schedule.

Personal sales: Your personal purchases and sales to personally sponsored accounts and customers. Based on US wholesale prices.

Total team sales: Personal sales plus total sales of personally sponsored Dealers and their personally sponsored Dealers. Sales made by Dealers who qualify for Tier 4 profits and their team members are excluded. Based on US wholesale price of products sold.

Leadership Bonus: Bonus paid on qualified sales made by Dealers on your team who qualify for Tier 4 profits and their personally sponsored Dealers who are on your team. Only paid to one Dealer per sale. Must be earning at Tier 4 to earn the Leadership Bonus.

Leadership Bonus 2: Bonus paid on personal sales made by Dealers on your team who qualify for Tier 4 profits and are personally sponsored by Dealers who qualify for Tier 4 profits. Must be earning at Tier 4 to earn the Leadership Bonus 2.

Selling Dealer: Dealer directly purchasing products or making the product sale.

Sponsor: Dealer who directly registers and mentors a Dealer.

Upline: Dealer directly above the sponsoring Dealer.

Qualified New Preferred Customer: A Preferred Customer who purchases $100 in AMSOIL products (US wholesale value) within 12 months of registering as a PC.