Unilateral Minimum Advertised Price (MAP) Policy for Retail Accounts

The Unilateral Minimum Advertised Price (MAP) Policy for AMSOIL Retail Accounts plays a crucial role in safeguarding the interests of AMSOIL dealers and retailers. This policy ensures that all AMSOIL products are advertised at or above a set minimum price, thereby protecting the profit margins of independent AMSOIL Dealers and retailers. This approach enables them to continue offering exceptional customer service, which is a cornerstone of the AMSOIL brand's reputation. By maintaining a consistent pricing strategy, the MAP policy also preserves the premium standing of AMSOIL products in the market, preventing price wars that can devalue the brand and lead to a race to the bottom. Furthermore, this policy is designed to prevent conflicts within the sales channel by creating a level playing field for all AMSOIL partners, ensuring fair competition based on service and value rather than on price alone. The MAP policy reflects AMSOIL's commitment to supporting its network of dealers and retailers, fostering a healthy business environment where quality and service are prioritized.